brand life cycle

brand life cycle
марк. жизненный цикл марки (период времени, отражающий основные этапы развития торговой марки: этап выведения (внедрения), этап роста популярности и продаж, этап зрелости (насыщения), этап упадка, этап ухода с рынка; на каждом этапе необходима определенная стратегия управления марки)

Англо-русский экономический словарь.

Смотреть что такое "brand life cycle" в других словарях:

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